New Changes For 2011...Goodbye 2010, Nice Knowing Ya!!

9th December 2010

We are currently in the process of turning the website into an e-commerce website, so you can order your favourite products straight from the REthinkthings website! This will be up and running in the New Year, so you can still currently order from www.Bouf.com until further notice.

The new REthinkthings website retains its iconic brand image in keeping with the green and yellow logo , but the construction itself takes a fresh, funky approach on layout. Produced by Phishtank media, it portrays the innovative designs and products that make REthinkthings so unique and original. The products are featured on the home page with a clickable link which shows a bigger picture of the product. Within the website there are 11 clickable tabs which take you further into the website; these include information on the designers under the REthinkthings label, news on brand development and the all new ‘buy’ tab which takes you directly to purchase your items.

The REthinkthings brand has recently expanded to include creative home accessories licensed in from established and emerging designers and now licenses from the best designers and produces on their behalf. The designer gets royalty and their product gets produced via REthinkthings and marketed to retail outlets and other buyers Europe wide. This is a great opportunity for new and upcoming graduates as it allows their product to be produced in high quality, without costing them a small fortune, to boost their profile. Many more creative practitioners will be set to join Rethinkthings in 2011 as we recruit imaginative thinkers when planning our trade shows through the 5ml design collective. If you think you have a product which fits our brand, your first port of call should be www.5-ml.com.

A lot of exciting things will be happening in 2011 for the REthinkthings brand, so watch this space.

REthinkthings is one brand that is not shy of design shows. In 2010 alone, it participated in Pulse London and Maison et Objet Paris, as well as this month’s Liverpool Design Show. The Liverpool Show gave Ilsa Parry a chance to show her hometown, new concepts which she has created since the last design show in 2009. Ilsa’s REthinkthings brand has grown considerably in the last year, as the freefall of opportunities keep on presenting themselves following her participation in 2009 BBC TV show Design for Life with Philippe Starck

REthinkthings Liverpool display, saw a plethora of brightly coloured objects vibrantly contrasting against the black and green branded backdrop, celebrating new skills, new market focus and unusual quirky ideas. The products are socially or environmentally concious, Well made and thoroughly researched producing items which benefit the user or REthink what we need for sustainable living; from the material used, to how its produced, to how its packaged and shipped. 90 percent of what is on the stand this year, is newly designed, created and produced within the last 12 months. Ilsa Parry - creative director is one designer which who can really deliver.

"Liverpool was successful for us as it helped to consolidate the brand on a local level, with new products from unsigned designers I can now see the company going from strength to strength"

Each product is unique and innovative and REthinkthings relentlessly questions each object and questions how it can be improved for the consumer in response to materials, concept and pricing. The consumer can purchase a REthinkthings product and be at ease knowing that it’s sustainable, well made and produced as well as kind to the planet.

ILSA PARRY LAUNCHES THE FULL RETHINKTHINGS COLLECTION OF 15 PRODUCTS AT LIVERPOOL DESIGN FESTIVAL.

REthinkthings is a design led product brand founded and directed by Ilsa Parry, winner of BBC Design for Life with Phillippe Starck. Ilsa Parry operates as a creativity consultant and independent designer working with brands such as; Bo Concept, Lego, Boss design, McDonalds, Sony and Unilever.

This November, Ilsa Parry returns to her hometown to launch her latest work at Liverpool Design Show. Along with three new product collections, (ONMI bags, Sworth lamps and ForX tableware) she brings along developed icons from the previous year shown at Pulse in Earls Court, London and Maison et Objet, Villepinte Paris. Including:

Kaspa the ghost lamp (Now known as Spook) http://www.facebook.com/spookghost,

Flo the standing aid http://www.facebook.com/flostick,

Spyke drinks vessels http://www.facebook.com/spykeglasses,

Pawly dog standing lamp http://www.facebook.com/pawlydog?ref=ts

and Spierre the festival seat. http://www.facebook.com/spierreseat

Ilsa has worked hard in the past year to expand the REthinkthings range and since her last unveiling at Liverpool in 2009 Ilsa presents 12 new and exciting products including collections from up and coming designers Stephen Rimmer and Julia Jacob, to be licensed exclusively to the REthinkthings brand.

Liverpool 2010 uncovers even more wacky creativity and is set to be a visual delight, with the full range of Sworth lamps shown for the first time in a myriad of glistening seasonal colours developed from the original which won her first prize in the Liverpool Chamber of Commerce Environmental Art competition 2009. Sworth is a fun and attractive series made entirely out of waste aluminium from engineering lathes Ilsa will present these in red, green, copper and gold. http://www.facebook.com/sworthlight

ForX tablewear is also brand new to market. Consisting of three pronged forks manipulated and joined in a simple way so that a variety of candles or party foods can be displayed and consumed. it’s a quirky and ironic home accessory which plays on a reconfiguration of standard tableware as servers, available in three sizes, unfinished and powder coated. http://www.bouf.com/buy/product/28740/forx

The final innovation to be unveiled is ONMI, a series of multifunctional bags including ONMI unleashed, developed in partnership with the Liverpool Biennial and the larger version, entitled ONMI Forme. Both are made completely out of Velcro and offer unlimited variation in use due to the innovative rip and grip strips which allow the user to reposition and resize bag elements and pockets. http://www.facebook.com/onmibag?ref=ts

Other changes include new colours for Pawly and Spierre and a functioning prototype for Flo, as seen on Design for Life. All of REthinkthings products can be found online in the rethinkthings bouf shop at www.rethinkthings.co.uk

Notes to editors

High res JPEG images of Ilsa Julia and Stephen along with the REthinkthinkthings products to be unveiled at the show can be emailed to editors directly on request.

Ilsaparry@rethinkthings.co.uk