REthinkthings at Liberty London and Spring Fair 2013

REthinkthings LTD raise the bar from Liberty of London to Spring Fair UK!

REthinkthings are looking to 2013 with renewed optimism as their ever expanding collection of carefully selected design led products were successfully pitched at the Liberties London open day last week, just three weeks prior to their first own branded showcase at Spring Fair International.
 Managing Director Ilsa Parry describes the decision to raise the bar: “We have been working hard to increase our product offering online whilst retaining the instantly recognisable quirky aesthetic of our collection. Our site now has over 50 products, 33 of which we own exclusive IP rights or license to trade. REthinkthings feels much stronger as a brand and so we felt confident in showing our most successful wares at Liberties. The enthusiastic response the range was met with by Ed Burstel (Managing Director of Liberty) and Katrina Burroughs (Sunday Times and Telegraph interiors writer) gave us affirmation of the design quality of the work. We felt it only fair to allow other design conscious buyers in on the huge commercial potential the range projects, hence our decision to go solo at spring fair this year!”

Check out the video above to see what we experienced during the Liberties pitch REthinkthings are incredibly excited at the prospect of becoming a supplier to Liberties. The buyers were animated with the Bauhaus birdfeeder which Katrina instantly recognised from features she has written in the past. Ilsa Parry (REthinkthings Managing Director) introduced the two to “Flo” the innovative standing and walking aid newly launched last year, Ed was surprised by the unusual and efficient functionality but both felt that their hearts were much more in line with the cute, bright and colourful items such as “Cliff” hanging hooks “Kaspa” the ghost light and “Spyke” the baseless glass set, they spoke of their plans to launch a new design led garden room and felt that Bauhaus and perhaps even “Spierre” the one legged outdoor seat could be a great fit.  As a global icon for sophisticated and cutting edge home and giftware with a deep and rich heritage, Liberty offer “a voyage of discovery and excitement” which fit in perfectly with the REthinkthings brand values.

Just as Liberty offer an “eccentric, indulgent and utterly charming world” in which you can get truly lost, the studio is currently planning a new journey for the brand, beginning with Spring Fair 2013. From the 3-7^th February trade visitors can see all their products in the “DesignLAB” area of hall 7 on stand 6R45 set in a mystical world of warmth and conversation. 

Ilsa comments:“We too are trying to build a global brand, one which is accessible by buyers, consumers and manufacturers alike. We wish to be at the heart of sustainability and efficiency for production, forming a family of creativity through design which connects people, instils optimism and leaves memories”

2013 will see the brands 4^th birthday and welcomes a fresh outlook on how everyday items reach consumers, REthinkthings has invested heavily in R+D to forge expansion and transform themselves into a more adventurous proposition able to undertake varied 3D commission works in new fields such as Typography, Graphic Communication and Brand Experience to persuade more clients and collaborators to merge with their way of thinking and strive for engaging innovation and evolution collectively.

A short reminder about our revolutionary mobility device “flo”

After three years of hard work of developing and testing to find the best shape and technology, we came up with a revolutionary innovation and an alternative independent living tool for transfer and mobility, which has no concurrence on the market.

    

    

The multifunctional Flo standing and walking aid was launched in May, and it is available to buy in our REthinkthings shop. Flo is ergonomically shaped, so it wraps around the lower leg and locks it in position to assist with dignified and unassisted elevation from seated to standing. Designed during a BBC documentary by Ilsa Parry with Philippe Starck and licensed to REthinkthings, this one piece intelligent item is patent protected and represents the future of human assistance.

This innovative product is constructed using a combination of composite materials and advanced processes designed to create the required strength and lightweight performance demanded from the unique functionality. Therefore it weights only 300g, but supports the vertical transfer from seating to standing for users up to 25 stone. 

Flo is available in 5 colours (black, yellow, aqua, orange and pink), the package includes an elegant and replaceable foot bung for grip and a wrist strap.

Available in our REthinkthings shop. 

For more information please contact us on Info@REthinkthings.co.uk, or call us on 01515384592.

REthinkthings almost doubles its range for Christmas!

Just in time for Christmas we are pleased to be announcing several new products for our online shop. There’s something for everyone with products varying from chair to rings, but all sharing the same REthinkthings ethos of doing "things" differently...

   

The first product is from our old friends Jolly Smith. We already sell their NINE2FIVE clock and fiveAday noticeboards, and now would like to introduce their latest product, The Yorkshire Tea Towel. They have collaborated with designer Richard Storey to produce this eye catching design celebrating the local dialect of Yorkshire. It comes printed in either red or black onto a cotton tea towel measuring 50x80cm.

    

Jo Cope, the second of our newest designers, describes herself as a conceptual artist, but always with an emphasis on fashion. She has two products now with REthinkthings. The first one being ‘hold my trainer’ This product is ideal for those who love and collect shoes and look at them as a piece of art which should be displayed. The simple yet effective design is made from a single piece of high quality powder coated steel. The piece is then bent around to form two hands which will hold and display any shoe with a flat base effectively against the wall. The second product is in a similar vein. It is made of the same materials and is once again a hand, but this time the ‘hand hook’ is for whatever you can hang off of its fingers. Ideally this can be used for, bags, keys and even coats, but the product is versatile enough for a lot more than this.

                             

Next we have a first for REthinkthings, jewellery. We will be selling Rentaro Nishimura’s ‘crown ring’ in four different colours, red, black, blue and white. The ring comes on a single acrylic sheet that has been laser cut to have the various components easily popped off and assembled by the user. The finished design was inspired by the Queen of Hearts from Alice in Wonderland. The product is made entirely from one piece as mentioned with no need for glue to fix the components together and to keep it as ecological as possible, the off cut/ scrap material is used to hold all the pieces together and protect it during postage and can even be recycled after this. Also the product comes with three different ring sizes, allowing it to fit all sizes.

  

We seem to be on a fantasia journey with another Alice in Wonderland inspired piece. Holly Palmer’s, ‘Tea cup stool’. This Oversized tea cup is available in 7 bright colours of rotationally moulded MDPE plastic. The product can be used in or outside and will really become an eye catching and creative addition to your home wherever you put it.

Speaking of the oversized, we even have new food inspired items (specifically the much loved Custard Cream) which are dramatic statement items for those who like to literally "comfort eat". With a range of three textile based printed pieces, there are teatowels, cushions and even a footstool, so kick back, sink in and bib up for those Christmas munchies. 

Last but not least we have a REthink own brand item, a series of bags you may have heard us going on about a lot recently, they are our new Handybags and Scumbags. Available in 6 designs, three for each series, made of eco friendly Jute and available in three colours, these natural tote bags are perfect as a little something helpful or cheeky as a stocking filler (or even a stocking itself) for Christmas. They are hand screen and large enough to fit an A4 folder or laptop and also have a water resistant coating on the inside if you wish to use for shopping or work lunch.

JUST £6.99! 

So come visit the site and see our new products and the various offers we will have in the run up to Christmas, to help you find that little something different.