Showing posts with label product. Show all posts
Showing posts with label product. Show all posts

Friday, 19 July 2013

Cliffs New Hangout Packaging REdesign

The Cliff Hanger Coathook has recently been licensed by REthinkthings. Designed by Steven Almond, we now have production rights for 5 years! To celebrate, Cliff's packaging has been redesigned to tie in with the developing new brand image of  the company. REthinkthings is working hard behind the scenes right now to better communicate the interesting stories of each product's character, this is reflected in the new cliff back board interface. Ideally timed as we have just completed a trade order for the USA and so Cliff sets off in style to conquer the States.



Cliff is so fun to hang with! This simple design that requires minimal effort to use, and is perfect for helping with organisation of day to day necessities. Cliff is a helpful wall climber who can be used for hanging / displaying multiple objects including; coats, keys, bags and other items.



The new packaging for Cliff reflects his interests, habitat and personality. Set in a mountainous landscape, Cliff ascends to new heights surrounded by other characters in the collection. His charisma and sense of adventure makes him a perfect addition to our growing family.

Cliff's new packaging, really brings his character to life and adds a splash of colour and fun which reflects our brand philosophy. We are interested to hear your thoughts on how the new packaging compares with the original. - please add your comments of join Cliff on his facebook page 

Spirollight



Spirollight is one of the latest joint ventures between Ilsa Parry and Andrew Luft at the REthinkthings 
studio. Using 94 standard toilet paper tubes, anyone can create this shining sculpture. A statement 
piece, this mono-material lamp shows just how easy it is to create products from everyday "waste".


The geometric structure forms the light as it is projected onto the ceiling from the Spirollight pendant. This simple yet effective idea will be launched with "make it yourself" instruction packs for sale at the MOSI Mini Makers Fair, taking place at the Museum of Science and Industry, Manchester, England from the 10th to the 11th of August. 

Why pay for designer lighting when you can employ your own creativity and make your own whilst 
helping to reduce unnecessary waste?


Spirollight uses toilet paper tubes which are cut into rings, and slotted together in pairs of rings to create a near spherical shape using the easy to follow template guides. Upcycling materials diverts from landfill and the ability to say you made this yourself can bring a worthwhile sense of satisfaction.


Hard copy instruction packets and downloadable print-it-yourself instructions will be available to buy online from www.rethinkthings.co.uk/spirollight from 1st August.

Check out its development on our facebook page and follow us for more variations on this unusual design.

Friday, 18 January 2013

REthinkthings at Liberty London and Spring Fair 2013

REthinkthings LTD raise the bar from Liberty of London to Spring Fair UK!

The iconic Liberty Store




REthinkthings are looking to 2013 with renewed optimism as their ever expanding collection of carefully selected design led products were successfully pitched at the Liberties London open day last week, just three weeks prior to their first own branded showcase at Spring Fair International.
 Managing Director Ilsa Parry describes the decision to raise the bar: “We have been working hard to increase our product offering online whilst retaining the instantly recognisable quirky aesthetic of our collection. Our site now has over 50 products, 33 of which we own exclusive IP rights or license to trade. REthinkthings feels much stronger as a brand and so we felt confident in showing our most successful wares at Liberties. The enthusiastic response the range was met with by Ed Burstel (Managing Director of Liberty) and Katrina Burroughs (Sunday Times and Telegraph interiors writer) gave us affirmation of the design quality of the work. We felt it only fair to allow other design conscious buyers in on the huge commercial potential the range projects, hence our decision to go solo at spring fair this year!”

Check out the video above to see what we experienced during the Liberties pitch REthinkthings are incredibly excited at the prospect of becoming a supplier to Liberties. The buyers were animated with the Bauhaus birdfeeder which Katrina instantly recognised from features she has written in the past. Ilsa Parry (REthinkthings Managing Director) introduced the two to “Flo” the innovative standing and walking aid newly launched last year, Ed was surprised by the unusual and efficient functionality but both felt that their hearts were much more in line with the cute, bright and colourful items such as “Cliff” hanging hooks “Kaspa” the ghost light and “Spyke” the baseless glass set, they spoke of their plans to launch a new design led garden room and felt that Bauhaus and perhaps even “Spierre” the one legged outdoor seat could be a great fit.  As a global icon for sophisticated and cutting edge home and giftware with a deep and rich heritage, Liberty offer “a voyage of discovery and excitement” which fit in perfectly with the REthinkthings brand values.


Just as Liberty offer an “eccentric, indulgent and utterly charming world” in which you can get truly lost, the studio is currently planning a new journey for the brand, beginning with Spring Fair 2013. From the 3-7th February trade visitors can see all their products in the “DesignLAB” area of hall 7 on stand 6R45 set in a mystical world of warmth and conversation. 

Ilsa comments:“We too are trying to build a global brand, one which is accessible by buyers, consumers and manufacturers alike. We wish to be at the heart of sustainability and efficiency for production, forming a family of creativity through design which connects people, instils optimism and leaves memories”

2013 will see the brands 4th birthday and welcomes a fresh outlook on how everyday items reach consumers, REthinkthings has invested heavily in R+D to forge expansion and transform themselves into a more adventurous proposition able to undertake varied 3D commission works in new fields such as Typography, Graphic Communication and Brand Experience to persuade more clients and collaborators to merge with their way of thinking and strive for engaging innovation and evolution collectively.


Monday, 26 March 2012

Flo Set To Launch!



REthinkthings Launches the long awaited Flo Standing and Walking aid designed alongside Philippe Starck on BBC Design for Life 


2012 will see major changes for REthinkthings LTD. A design led product brand based in Liverpool founded and Directed by designer Ilsa Parry. In just under 3 years Ilsa has been on a mission to bring new and exciting everyday products to market and this year they launch the much celebrated “Flo” standing and walking aid, designed by Ilsa under the tutelage of world renowned designer Philippe Starck.
The Flo product is a change in direction for REthinkthings who have become known for quirky and inventive home accessories and giftware. In just over a year they have worked with over 25 retailers to distribute their new and exciting designs though 8 international trade shows and have proved to offer meaningful and quality creative products with a twist.

This year as they enter the independent living market, the launch item “Flo” represents the same human led thinking as it strives to offer an alternative tool for transfer and mobility that is multifunctional, super strong, lightweight, elegant and funky all at the same time. The product has an innovative USP as it wraps around the lower leg, locking it in position whilst employing upper body strength to allow the user to lever themselves out of a chair, it can then be used as a walking cane.
 REthinkthings MD Ilsa Parry who originally designed the product whilst being filmed for a BBC reality documentary said:
“I have worked on this particular product relentlessly over a three year period. We have created over 15 prototypes and we are now patent protected. This product is the one I am most proud of due to its simplicity and clever functionality. I hope it proves to be valuable item for consumers which they enjoy using.”

The Flo product moves away from traditional “medical” aesthetics in its design and actively seeks to introduce a new visual language to the industry. The product which was coined by Starck himself as a “Salvador Dali stick” will be launched at Naidex international independent living show at Birmingham NEC, stand C177A on the 1st May 2012. It will be available to both trade and consumers in 6 vibrant colours made from carbon fibre and includes an elegant and replaceable foot bung for grip, designed exclusively for the Flo product, and a wrist strap, both of which are available in custom colours. The product is designed to support up to 25 stone in weight when transferring from seated to standing and comes with a lifetime guarantee on functionality. Currently available for just £299rrp.

When the product was first prototyped, Starck commented “It is one of the most beautiful things I have seen in a long, long time.” Interested parties can pre order Flo online from the REthinkthings website or contact info@rethinkthings.co.uk