2014 will see us Rethink branding

2014 Relaunch Teaser

2013 saw a whirlwind of change for us at Rethinkthings. We have spent the bulk of the year working on a rebrand and new e store which will be launched mid 2014. We wanted to begin this year with a little update to let you know more of what’s in store.

Rethinkthings LTD

Rethinkthings will be separating its brands into three separate entities. There will be the product range you are all familiar with as the main focus of our business all wrapped up in bold graphics with the focus being on the creative minds who were first inspired to visualize their design. 

Our product range as Rethinkthings will consist of inventive homeware products and living accessories which have a simple yet iconic aesthetic and seek to make change to how we understand and think about living. We are aiming to generate movement between talented creative individuals through collaborative production and distribution and wish to continue to harness this energy throughout the forthcoming year. 



The Rethinkthings brand will see a shift with a new identity incorporating nuances related to storytelling, kindness, warmth, spirit, honesty and intellectual playfulness which appeal to our innate consciousness. Our refined product set will be available to trade (mainly retail) with a small collection of carefully selected items from our friends included on our wholesale list for distribution to worldwide brands.

Ilsa Parry

Design services will exist as “Ilsa Parry” (a trading name of Rethinkthings LTD) and will showcase a multidisciplinary approach to imaginative cross platform, commercial design activity.  This brand seeks to develop and produce smart, soulful concepts which intrigue and alter perception and will focus on assisting small businesses and corporate clients with a consultative or project based approach to generating problem solving solutions through design. The portfolio for this brand is diverse and exciting, employing a myriad of production methods and new materials and technologies to push the boundaries of realization, employing creative freedom to explore new direction.

MYNE

Our growing e-store will also be rebranded and current working title exists as “Myne”. This will carry a wider range of affordable and unique design led items direct to consumer. We aim to ensure that the offering is fresh and relevant to our target customers and we will endeavour to participate in a variety of pop up stores so that the collection can travel. The main focus here will be on quirky giftware, categorized by personality type to appeal to a broad range of sentimental intent.

There is a great deal of change ahead and we meet these new challenges with enthusiasm and heaps of optimism. Our transformation is a direct result of a year long research study to which many of you contributed, we wanted to say thank you for your continued support and give you a small glimpse of what’s to come.

WATCH THIS SPACE FOR FURTHER UPDATES

Further questions? email info@rethinkthings.co.uk

Spirollight

Spirollight is one of the latest joint ventures between Ilsa Parry and Andrew Luft at the REthinkthings 

studio. Using 94 standard toilet paper tubes, anyone can create this shining sculpture. A statement 

piece, this mono-material lamp shows just how easy it is to create products from everyday "waste".

The geometric structure forms the light as it is projected onto the ceiling from the Spirollight pendant. This simple yet effective idea will be launched with "make it yourself" instruction packs for sale at the MOSI Mini Makers Fair, taking place at the Museum of Science and Industry, Manchester, England from the 10th to the 11th of August. 

Why pay for designer lighting when you can employ your own creativity and make your own whilst 

helping to reduce unnecessary waste?

Spirollight uses toilet paper tubes which are cut into rings, and slotted together in pairs of rings to create a near spherical shape using the easy to follow template guides. Upcycling materials diverts from landfill and the ability to say you made this yourself can bring a worthwhile sense of satisfaction.

Hard copy instruction packets and downloadable print-it-yourself instructions will be available to buy online from www.rethinkthings.co.uk/spirollight from 1st August.

Check out its development on our facebook page and follow us for more variations on this unusual design.

Flo Set To Launch!

REthinkthings Launches the long awaited Flo Standing and Walking aid designed alongside Philippe Starck on BBC Design for Life 

2012 will see major changes for REthinkthings LTD. A design led product brand based in Liverpool founded and Directed by designer Ilsa Parry. In just under 3 years Ilsa has been on a mission to bring new and exciting everyday products to market and this year they launch the much celebrated “Flo” standing and walking aid, designed by Ilsa under the tutelage of world renowned designer Philippe Starck.

Buy Flo walking aid now

The Flo product is a change in direction for REthinkthings who have become known for quirky and inventive home accessories and giftware. In just over a year they have worked with over 25 retailers to distribute their new and exciting designs though 8 international trade shows and have proved to offer meaningful and quality creative products with a twist.

This year as they enter the independent living market, the launch item “Flo” represents the same human led thinking as it strives to offer an alternative tool for transfer and mobility that is multifunctional, super strong, lightweight, elegant and funky all at the same time. The product has an innovative USP as it wraps around the lower leg, locking it in position whilst employing upper body strength to allow the user to lever themselves out of a chair, it can then be used as a walking cane.

Buy flo walking aid now 

 REthinkthings MD Ilsa Parry who originally designed the product whilst being filmed for a BBC reality documentary said:

“I have worked on this particular product relentlessly over a three year period. We have created over 15 prototypes and we are now patent protected. This product is the one I am most proud of due to its simplicity and clever functionality. I hope it proves to be valuable item for consumers which they enjoy using.”

The Flo product moves away from traditional “medical” aesthetics in its design and actively seeks to introduce a new visual language to the industry. The product which was coined by Starck himself as a “Salvador Dali stick” will be launched at Naidex international independent living show at Birmingham NEC, stand C177A on the 1^st May 2012. It will be available to both trade and consumers in 6 vibrant colours made from carbon fibre and includes an elegant and replaceable foot bung for grip, designed exclusively for the Flo product, and a wrist strap, both of which are available in custom colours. The product is designed to support up to 25 stone in weight when transferring from seated to standing and comes with a lifetime guarantee on functionality. Currently available for just £299rrp.

When the product was first prototyped, Starck commented “It is one of the most beautiful things I have seen in a long, long time.” Interested parties can pre order Flo online from the REthinkthings website or contact info@rethinkthings.co.uk

Buy flo walking aid now