Monday, 26 March 2012

Flo Set To Launch!

REthinkthings Launches the long awaited Flo Standing and Walking aid designed alongside Philippe Starck on BBC Design for Life 

2012 will see major changes for REthinkthings LTD. A design led product brand based in Liverpool founded and Directed by designer Ilsa Parry. In just under 3 years Ilsa has been on a mission to bring new and exciting everyday products to market and this year they launch the much celebrated “Flo” standing and walking aid, designed by Ilsa under the tutelage of world renowned designer Philippe Starck.
The Flo product is a change in direction for REthinkthings who have become known for quirky and inventive home accessories and giftware. In just over a year they have worked with over 25 retailers to distribute their new and exciting designs though 8 international trade shows and have proved to offer meaningful and quality creative products with a twist.

This year as they enter the independent living market, the launch item “Flo” represents the same human led thinking as it strives to offer an alternative tool for transfer and mobility that is multifunctional, super strong, lightweight, elegant and funky all at the same time. The product has an innovative USP as it wraps around the lower leg, locking it in position whilst employing upper body strength to allow the user to lever themselves out of a chair, it can then be used as a walking cane.
 REthinkthings MD Ilsa Parry who originally designed the product whilst being filmed for a BBC reality documentary said:
“I have worked on this particular product relentlessly over a three year period. We have created over 15 prototypes and we are now patent protected. This product is the one I am most proud of due to its simplicity and clever functionality. I hope it proves to be valuable item for consumers which they enjoy using.”

The Flo product moves away from traditional “medical” aesthetics in its design and actively seeks to introduce a new visual language to the industry. The product which was coined by Starck himself as a “Salvador Dali stick” will be launched at Naidex international independent living show at Birmingham NEC, stand C177A on the 1st May 2012. It will be available to both trade and consumers in 6 vibrant colours made from carbon fibre and includes an elegant and replaceable foot bung for grip, designed exclusively for the Flo product, and a wrist strap, both of which are available in custom colours. The product is designed to support up to 25 stone in weight when transferring from seated to standing and comes with a lifetime guarantee on functionality. Currently available for just £299rrp.

When the product was first prototyped, Starck commented “It is one of the most beautiful things I have seen in a long, long time.” Interested parties can pre order Flo online from the REthinkthings website or contact