Friday 19 July 2013

Cliffs New Hangout Packaging REdesign

The Cliff Hanger Coathook has recently been licensed by REthinkthings. Designed by Steven Almond, we now have production rights for 5 years! To celebrate, Cliff's packaging has been redesigned to tie in with the developing new brand image of  the company. REthinkthings is working hard behind the scenes right now to better communicate the interesting stories of each product's character, this is reflected in the new cliff back board interface. Ideally timed as we have just completed a trade order for the USA and so Cliff sets off in style to conquer the States.



Cliff is so fun to hang with! This simple design that requires minimal effort to use, and is perfect for helping with organisation of day to day necessities. Cliff is a helpful wall climber who can be used for hanging / displaying multiple objects including; coats, keys, bags and other items.



The new packaging for Cliff reflects his interests, habitat and personality. Set in a mountainous landscape, Cliff ascends to new heights surrounded by other characters in the collection. His charisma and sense of adventure makes him a perfect addition to our growing family.

Cliff's new packaging, really brings his character to life and adds a splash of colour and fun which reflects our brand philosophy. We are interested to hear your thoughts on how the new packaging compares with the original. - please add your comments of join Cliff on his facebook page 

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