Monday, 27 January 2014

2014 will see us Rethink branding

2014 Relaunch Teaser

2013 saw a whirlwind of change for us at Rethinkthings. We have spent the bulk of the year working on a rebrand and new e store which will be launched mid 2014. We wanted to begin this year with a little update to let you know more of what’s in store.

Rethinkthings LTD

Rethinkthings will be separating its brands into three separate entities. There will be the product range you are all familiar with as the main focus of our business all wrapped up in bold graphics with the focus being on the creative minds who were first inspired to visualize their design. 

Our product range as Rethinkthings will consist of inventive homeware products and living accessories which have a simple yet iconic aesthetic and seek to make change to how we understand and think about living. We are aiming to generate movement between talented creative individuals through collaborative production and distribution and wish to continue to harness this energy throughout the forthcoming year. 

The Rethinkthings brand will see a shift with a new identity incorporating nuances related to storytelling, kindness, warmth, spirit, honesty and intellectual playfulness which appeal to our innate consciousness. Our refined product set will be available to trade (mainly retail) with a small collection of carefully selected items from our friends included on our wholesale list for distribution to worldwide brands.

Ilsa Parry

Design services will exist as “Ilsa Parry” (a trading name of Rethinkthings LTD) and will showcase a multidisciplinary approach to imaginative cross platform, commercial design activity.  This brand seeks to develop and produce smart, soulful concepts which intrigue and alter perception and will focus on assisting small businesses and corporate clients with a consultative or project based approach to generating problem solving solutions through design. The portfolio for this brand is diverse and exciting, employing a myriad of production methods and new materials and technologies to push the boundaries of realization, employing creative freedom to explore new direction.


Our growing e-store will also be rebranded and current working title exists as “Myne”. This will carry a wider range of affordable and unique design led items direct to consumer. We aim to ensure that the offering is fresh and relevant to our target customers and we will endeavour to participate in a variety of pop up stores so that the collection can travel. The main focus here will be on quirky giftware, categorized by personality type to appeal to a broad range of sentimental intent.

There is a great deal of change ahead and we meet these new challenges with enthusiasm and heaps of optimism. Our transformation is a direct result of a year long research study to which many of you contributed, we wanted to say thank you for your continued support and give you a small glimpse of what’s to come.


Further questions? email

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